RECEIPT #TIM-AR
MAY 13, 2011
PREDICTION BY
Tim Armstrong“brand advertising (broad marketing campaigns by larger companies) is going to come online, so I think there's a really incredible business opportunity behind brand advertising.”
FOLLOW-UP
Throughout the 2010s and into the 2020s, brand-oriented advertising significantly shifted to digital channels, including online video, social media, and native advertising, becoming a major opportunity as predicted.
ORIGINAL SOURCE
Phys.org (syndicated AP content)